Wednesday, January 18, 2012

Mazda takes for 45% sale target 2012

Mazda takes for 45% sale target 2012

Mazda Sales (Thailand) Co Ltd sets an aggressive target to raise its 2012 sales to 60,000 units, representing a 45 per cent increase from last year.

Last year the Mazda cars were sold 41,980 units, up 19.44 percent over the previous year.

In 2012, besides the introduction of the BT-50 pickup 1 ton PRO, a new truck and a new 1.6-liter Mazda3, aggressive marketing activities and sales promotion will be launched. To increase consumer confidence, the number of showrooms and service centers for services increased. In 2011, Mazda has increased the number of dealers from 109 to 125 and the end of 2012, the figure will reach 140.

"Our philosophy Zoom-Zoom, Mazda is preparing to boost the pickup segment, which is most of the car market in Thailand with the introduction of the new BT-50 PRO in January. Mazda hopes to create a new trend in the market pick-up with exceptional style Pro BT-50, and most importantly, we will also strengthen our range of cars with the new Mazda3 1.6 During the first quarter of this year. also be launching new models to stimulate the market all year, especially the great success of models like the racing series limited edition that was very popular. Mazda considers the major policy to refresh our products always available, "said Yuki Choichi, Managing Director of Mazda Sales (Thailand), in a press conference today.
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